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Upcoming Webcast -- Personalization at Scale Is Changing the World as We Know It
September 19, 2018
11:30 – 12:30 p.m. EST / 5:30 – 6:30 p.m. CEST / 9 – 10 p.m. IST
The real "Minority Report" is coming and it's not as freaky as we expected it to be. Big data, machine learning, and martech have made it possible for marketers to build personalization engines that deliver the right experience, message, and offer to the right person at the right time – across traditionally digital channels, as well as the growing number of interactive displays and connected devices in the physical world. 

It is generally accepted that the most effective technology is working in the background – it's nonintrusive, improving the things we do, and improving the world around us. With 90% of the world's data created in the last two years, and the IoT ecosystem poised to eclipse the amount of data that exists today, marketers have more signals than ever before to drive personalization and profitability at scale. 

Join McKinsey Partners Julien Boudet (Los Angeles), Dianne Esber (San Francisco), and Kai Vollhardt (Munich) for a conversation on how marketers are creating a win-win scenario for delivering better customer experiences and driving more profitability. They will also discuss what marketing organizations can do to build out these personalization engines in a way that drives real growth.

Click here for local times and to register.

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Alumni Webcasts are now accessible via Android, iPhone, or iPad mobile devices with the same audio, video, and content sharing features as the desktop version. Please download the free WebEx mobile app in advance of the start time to ensure a seamless experience. To join the live session via your mobile device, click the meeting link in your registration confirmation or reminder email for this session and enter the associated meeting password.

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Webcast primers:
Click here to access the full compendium, “Perspectives on Personalization @ Scale”
Click here for more from the Marketing and Sales Practice.
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