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Upcoming Alumni Webcast – China’s New Era of Consumption
February 28, 2018
8:30 – 9:30 a.m. EST / 2:30 – 3:30 p.m. CET / 9:30 – 10:30 p.m. CST (Beijing)
In just a few decades, China has moved from an investment- and production-driven economy to a consumption-driven society. In 2016, consumption contributed more than 60 percent to China's GDP, close to levels in the U.S. and Japan. If you’re looking for evidence that Chinese consumers are confident, look no further than Singles Day on November 11 last year, which saw $25 billion in sales in just one day. 

But what does this mean for companies trying to do business in this hotly contested market?

Consumers are spending their money on a wider variety of higher-quality and pricier goods and services, and the Firm’s 2017 Consumer Survey revealed four trends that underpin their spending habits. Understanding how they make the critical decisions that affect what they buy — and what they don’t — is vital for any company to succeed.

In this session, Daniel Zipser, Shanghai-based Senior Partner and Head of the Greater China Consumer & Retail Practice, and Felix Poh, a Shanghai-based Partner with the Consumer & Retail Practice, will explain the attitudes and behaviors of consumers and discuss the implications of each trend.

Click here for local times and to register.

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Alumni Webcasts are now accessible via Android, iPhone, or iPad mobile devices with the same audio, video, and content sharing features as the desktop version. Please download the free WebEx mobile app in advance of the start time to ensure a seamless experience. To join the live session via your mobile device, click the meeting link in your registration confirmation or reminder email for this session and enter the associated meeting password.

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Webcast primers:

November 2017: “Double-clicking on the Chinese consumer”

View other Knowledge and Insights on China
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