"Disruption" might be a cliché, but it's hard to find a better word to describe the forces at work today. From the startup insurgency rattling the foundations of business to a stagnating global economy, to the political upheavals that have challenged decades of accepted wisdom, corporate leaders are facing deep uncertainties.
This trend highlights a governing truth: the digital age rewards change and punishes stasis. However, change comes in many flavors. Incremental adjustments or experiments at the periphery, for example, can provide real benefits and in many cases are a crucial first step for a digital transformation. But if these initiatives don't lead to more profound changes to the main business – or if they avoid the real work of restructuring how the business generates revenue – the benefits can be fleeting.
Companies must be open to radical reinvention, which is a rethinking of the business itself. It requires companies to reexamine, recalibrate, and in many cases re-architect their core capabilities to find new, significant, and sustainable sources of revenue. How successful companies will be in transforming their core could be the difference between victim and victor in the digital age. Join Senior Partner Peter Dahlström (London) and Partner Liz Ericson (London) as they explore how organizations can ensure long-term success through digital reinvention.
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