During this session, Partner Jonathan Gordon (New York) and Senior Expert Thomas Bauer (Munich), co-authors of the new book, “Marketing Performance: How Marketers Drive Profitable Growth,” will share how the world's leading marketers find the most effective ways to drive growth and improve efficiency. Through original research and dozens of engagements with leading companies, the authors identified the 10 capabilities that have the biggest impact on marketing – from smart allocation, targeted activation, and advanced analytics to new partnering models and beyond. They will also share proven success factors that help marketing leaders infuse their function with an investor′s mindset to get the most from their marketing engines. Read More..
- "There's no doubt I would not be doing what I do today without my McKinsey experience."Alison Watkins (AUS, MEL, XIA 89-99)
- "It gave me hands-on insight on how to run a company. One of the training elements I really look back on was the one-week Engagement Leadership Workshop. I learned there that there are multiple aspects of leadership, and it was incredibly thought-provoking. Becoming a great leader involves the ability to juggle all these different aspects of leadership at the same time."Jørgen Knudstorp (COP 98-01)
- "McKinsey trained me how to work with CEOs and senior leaders so they treat you and see you as a peer. I also learned business judgment, analytical, and problem-solving skills. At McKinsey, there is great apprenticeship and mentorship in learning how to lead a team."Rebecca Wei (SHA, HKO 99-10)
- "While at the Firm, I made significant strides in areas like structured thinking, approaching problems analytically, and conveying a story well."Naveen Tewari (MUM, SVO 00-03)
- "One of the things McKinsey helped teach me was how to make good decisions really fast because you often find yourself in situations where you have imperfect information but you need to act. My McKinsey skills have also been very important in how we think about the growth of IRONMAN as a brand."Andrew Messick (AMS, CHI 91-97)
- "There's an intellectual debate and discussion happening that makes your time at McKinsey intellectually dynamic, powerful and invigorating in a way that should be cherished by people who live it every day."Luis Ubiñas (BOS, LAN, SFO 89-08)
- "McKinsey was an incredible training ground that has been extremely helpful in starting and running Gogobot. One powerful thing I learned at McKinsey is the ability to synthesize complex ideas and communicate them in very simple ways that are easy to understand."Travis Katz (SFO 01-03)
- "The Firm's training in structured thinking and communications has been invaluable to me as I have gone through life post-McKinsey. McKinsey was also a great training ground for leadership in service — how to create a vision of something and work through others to make it happen."Wendy Becker (LON, SFO 93-08)
- "My years at McKinsey were absolutely rewarding after seeing measurable impact on each engagement I worked on. I am fully convinced that McKinsey is the proven training ground for future business leaders, and it also provides a fun, rewarding, and exciting work environment that each McKinsey consultant can be proud to be part of every day."Emre Gürkan (ATB, ATL 05-05, 06-08)
- "In every meeting with potential clients or investors, I use the skills I learned on presenting and telling a compelling story."Kathryn Minshew (NYO 08-10)
- "At McKinsey we're really trained to think big . . . to not be afraid of the big problems, but actually to embrace them and dissect them, and try to figure out what to do about them."Jim Ayala (DAL, HKO, MAN, SIN 84-86, 88-03)
- "Many of the core McKinsey skills and approaches have been invaluable in the growth and success of MetaPack: disaggregating problems, fact-based analysis, market studies, identifying the true source of sustained competitive advantage. It's all quintessential McKinsey and has been essential."Patrick Wall (LON 92-95)
- "Gaining the ability to work quickly and diligently was key, as was people management, analytical thinking, and problem solving."Yasmin Belo-Osagie (LGS 12-14)
- "I'm better able to communicate and persuade. I'm comfortable with individuals from many different levels of an organization. I problem-solve all day long. These skills were honed at McKinsey and are invaluable to me today."Ayr Muir (BOS 03-03, 04-08)
- "We couldn’t have done this without our McKinsey training. Developing a clear proposition, learning how to communicate effectively with CEOs, crafting an argument, creating an economic model – all of these skills are firmly grounded in our McKinsey experience. My time at McKinsey has been the single most important time in my career."Ann Smith (CLE 00-05)
- "McKinsey teaches you to be extremely comfortable with ambiguity and to adapt to new information extremely quickly, however time-pressured or high-stakes the situation."Alice Bentinck (LON 09-12) and Matt Clifford (LON 09-12)
- "McKinsey not only has opened doors, but also greatly improved my problem-solving. You have to step away to realize just how much better everyone gets while they're at the Firm. It is really phenomenal."Bruce Constantine (TOR, BOS 04-12)
- "Clearly the values, the meritocracy and the quality of the people are unique aspects of the Firm that you cannot find elsewhere in any sizeable organization. In addition, I found the diversity and relevance of the problems you deal with exciting and hard to find anywhere else."Mickey Huibregtsen (AMS 70-99)
- "I originally saw working at McKinsey as a piece of the puzzle – something that would provide me with exposure to all aspects of business. I now see it as a frame for the puzzle. It’s provided me context for putting all the other pieces in place."Tim Carl (CLE 01-02)
- "Spending time at McKinsey was one of the highlights of my life. It has influenced nearly every aspect of my management style – from how I think about solving problems to how I feel about treating the people in my company's care. "Tim Carl (CLE 01-02)
- "We draw on our McKinsey experience every day. We use the presentation and communication skills we developed at McKinsey all the time."Dai Ellis (SFO, NYO 91-02) and Oliver Rothschild (NYO 08-08, 10-11)
- "Understanding the motivations and bringing along elected officials in particular was a totally new experience for us, but was something that could be sorted through by using the same consensus building skills at McKinsey."Gautam Grover (CHI, KLA 05-09)
- "[McKinsey] taught me the importance of taking the 30,000-foot view and at the same time taking the deep dive when required."Amisha Jain (LAN, SCA 08-11)
During this session, Senior Partner Martin Hirt (Taipei) and Partner Jay Scanlan (London) will discuss how leaders can develop their corporate and business-unit strategies to compete in today's digitally disrupted world. They will share frameworks that use the fundamentals of supply and demand to clarify the sources of digital disruption and the conditions in which it occurs. This method enables business leaders to see not only which companies may disrupt their business but why – yielding key insights for executives who can then decide when and how to profitably disrupt their business before others do it for (or to) them. They will also share why responding to digital disruption isn’t about creating a list of digitization priorities, but rather about identifying where a business is vulnerable and where it can create value. Read More..
Dido Harding, the CEO of UK-headquartered telecoms player TalkTalk, recently spoke with Management Today Magazine about last year's cyber attack on the company. While it initially cost TalkTalk customers and share value, Dido's response -- complete honesty and calmness under pressure -- gained customers' respect. With revenues now steady and plenty of new mobile subscribers, Dido discusses why admitting fallibility was the right approach. Read More..
The technologies that empower us to communicate with each other at unprecedented levels, says Gopi, are also destroying our natural rhythms and causing us to respond with “extreme multitasking.” On a planet where mobile phones now outnumber human beings, the most important tech we possess, he asserts, is our “inner technologies” – our brain, breath, consciousness, and body, through which all our experiences are filtered. Read More..
In this week’s 20 alumni headlines, Roger Tsai is appointed Head of Strategy and Operations at Disney-ABC Television; Greg Hunt is named Australia's Industry, Innovation and Science Minister; Clare O'Neil is named Australia's Shadow Minister for Justice by Parliament's Opposition Leader; Jerome Guillen will lead Tesla Motors’ new semi-truck program; and many more. Read More..
Ananth is on his way to making history with the online fashion retailer, Myntra, developing it to become the first profitable e-commerce business in India. In a recent conversation with LiveMint, he discusses his role and why he likes the challenge.